Customer experience plays a key role in keeping users on digital platforms....

https://wiki-neon.win/index.php/How_to_Set_Up_a_Retention_Cohort_Report:_The_Growth_Lever_You_Can%27t_Ignore

Customer experience plays a key role in keeping users on digital platforms. When onboarding is simple—like removing unnecessary steps—people start using the product faster and feel less frustrated