Dark data is all the stored info your team doesn’t use but still pays to keep....

https://www.seo-bookmarks.win/dark-data-is-the-info-your-company-collects-but-never-uses-think-old-files

Dark data is all the stored info your team doesn’t use but still pays to keep. It can make up 55% of your data, driving up costs and security risks. Plus, when AI tools pull from that clutter, they get noisy results, slowing projects down