Discontinued Rolex models often trade above retail because collectors value...

https://marketrealist.com/retail-and-wholesale/why-some-discontinued-rolex-watches-are-now-worth-more-than-they-cost-new/

Discontinued Rolex models often trade above retail because collectors value rarity and demand outpaces supply. Insurance appraisals, based on replacement cost, don’t reflect current market prices or actual sale data