How to Spot Overlooked Customer Groups in a Saturated Market

https://growthsignal.fairmontdigest.com/posts/how-to-spot-overlooked-customer-groups-in-a-saturated-market

In a saturated market, overlooked customer groups often appear when you examine needs that existing solutions ignore. Look at extreme users, like budget-conscious early adopters or those with very specific constraints, who adapt products in unintended ways. Also consider groups adjacent to your current audience, such as seniors, non-native speakers, or people in different life stages who may want your product but find it unsuitable. Their frustrations signal hidden demand.