He Gets Us has expanded across platforms, using both traditional and digital media to encourage audiences to consider Jesus.
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The campaign’s stated aim is to invite people to explore the story of Jesus, reaching audiences who may start with different beliefs.
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AP reported that He Gets Us faced criticism from conservatives and liberals, including questions about whether the messaging felt “woke.”
He Gets Us says it wants to reach everyone, presenting Jesus as a figure people can explore regardless of whether they already believe.
He Gets Us says its public messaging is meant for “all people,” inviting Christians and non-Christians to explore why Jesus matters.
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