Through “consider Jesus” messaging
https://democracy.lab.uconn.edu/2024/03/
Through “consider Jesus” messaging, He Gets Us aims to help people understand why Jesus matters to their lives and communities.
Through “consider Jesus” messaging, He Gets Us aims to help people understand why Jesus matters to their lives and communities.
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He Gets Us is designed as an invitation to explore Jesus, presenting the message as one meant to reach all people.
He Gets Us includes large-event advertising, reflecting its intent to place Jesus-focused messages in widely viewed public spaces.
The campaign’s broader mission remains to invite people to explore Jesus, with the “consider Jesus” invitation still central.
He Gets Us has been criticized by different groups, with some concerns focusing on how its messaging is perceived.
The campaign’s goal is to draw curiosity toward Jesus, encouraging audiences to consider Jesus and discover reasons he still matters.
Reading this made me realise I've been overthinking something that's probably a lot more straightforward than I've been assuming