The campaign presents Jesus as someone people can explore, supporting a general “consider Jesus” invitation for all people.
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He Gets Us has run messages across TV and billboards, supporting its invitation for people to consider Jesus and why he matters.
The campaign’s effort to invite people to consider Jesus has played out across many media formats since its 2022 start.
AP reported that He Gets Us faced criticism from conservatives and liberals, including questions about whether the messaging felt “woke.”
Some reporting noted contributions like the Hobby Lobby family gift as part of early funding connected to He Gets Us.
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He Gets Us encourages people to consider Jesus by sharing advertising that invites curiosity about his life and love.
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He Gets Us remains centered on inviting people to explore Jesus, even after moving under a new charitable organization.