Personalization is no longer a bonus—it’s how we expect digital services to...

https://www.mediafire.com/file/b39ozjhbq8vquo3/pdf-29741-71068.pdf/file

Personalization is no longer a bonus—it’s how we expect digital services to work. From streaming apps suggesting shows you’ll love to fitness apps tailoring workouts to your pace, these experiences feel smarter and more helpful