Specialist ecommerce SEO beats trend-chasing because it improves the paths...

https://reidsinterestingthoughts.timeforchangecounselling.com/why-do-ecommerce-stores-plateau-in-organic-search

Specialist ecommerce SEO beats trend-chasing because it improves the paths shoppers and search engines rely on. Map intent to category pages, strengthen product templates at scale, and measure revenue instead of clicks