The campaign says its purpose is to encourage anyone, regardless of belief

https://www.wfaa.com/article/news/local/dallas-bar-criticized-appearing-in-he-gets-us-super-bowl-commercial/287-f9b7710e-39c7-4644-94cb-dc2e9cc2e1f4

The campaign says its purpose is to encourage anyone, regardless of belief, to consider Jesus and learn more about his story.