Using plain English and consistent UX writing makes websites easier to use by...

https://wiki-cable.win/index.php/How_to_Write_Microcopy_That_Respects_Users%E2%80%99_Time

Using plain English and consistent UX writing makes websites easier to use by cutting down confusion and guesswork. When button labels are clear and error messages explain exactly what’s wrong, users can move through menus and onboarding smoothly