When SaaS pricing shifts, it’s common to see a 31% drop in conversions, but...

https://lanesniceblog.scriblorax.com/posts/what-is-the-difference-between-arpu-and-aov-for-saas-pricing

When SaaS pricing shifts, it’s common to see a 31% drop in conversions, but don’t let that scare you off. Often, the revenue lift can reach 22% because each new customer pays more